BOB GEAR CELEBRATES 30 YEARS OF INNOVATION AND ADVENTURE

Milestone Anniversary to Highlight the Brand's Journey from Rugged Beginnings to Market Leadership 

May 15, 2024 – FORT MILL, SC – Britax Child Safety, Inc., the proud owner of BOB Gear since 2011, is thrilled to announce the kick-off of BOB Gear's 30th-anniversary celebrations. This landmark campaign marks three decades since the inception of BOB Gear, originally founded as B.O.B. Trailers, Inc. The company was established in the sunny heart of California during the summer of 1994 by pioneers Roger Malinowski, a bicycle industry expert, and Philip Novotny, an innovative airline mechanic. 
 
The story of BOB Gear is one of passion, innovation, and a relentless pursuit of quality. It began with a revolutionary concept—the YAK, a single-track bike trailer designed by Novotny that was not only lightweight but also exceptionally versatile. Malinowski, recognizing the genius in Novotny's invention, partnered with him to establish a company that would come to be known as a beacon of forward-thinking and innovation in the industry. 

From these rugged and humble beginnings, BOB Gear was born out of the founders' shared vision to give people the freedom to explore the outdoors without limits. This vision was soon extended to include families. Inspired by their own experiences as fathers, Malinowski and Novotny ventured into the development of a jogging stroller that would set a new standard for performance, quality, and versatility. The result was the Sport Utility Stroller (SUS), a stroller equipped with pneumatic polymer wheels, a reclining padded seat, an easy-fold frame, and a patented suspension system, offering an unprecedented combination of rugged durability and ease of use for active parents. 

In 2005, the introduction of a swiveling front wheel further revolutionized the jogging stroller market. Aptly named the Revolution, this new jogging stroller offered enhanced maneuverability and allowed parents to navigate crowded spaces and tight corners with ease. This innovation underscored BOB Gear's commitment to meeting the needs of modern families by ensuring that every product embodies the spirit of adventure and caters to the practicalities of everyday life. 

As we celebrate 30 years of groundbreaking achievements and unwavering dedication to excellence, BOB Gear invites consumers, media, influencers, retailers, and our industry friends to join us on this journey. "We are immensely proud of the journey that BOB Gear has undertaken since those early days in California," said Brianna Stolte, BOB Gear Brand Manager. "Our 30th-anniversary celebration is not just a reflection of our past but a steppingstone into our future—one in which BOB Gear not only leads in quality and design but also meets the evolving needs of modern families with recent innovations like the Renegade 3-seater wagons and Wayfinder Pack (travel system), ready for even more adventurous family outings." 

To commemorate this milestone, we're excited to launch the "Leave a Legacy" campaign, encouraging parents to share their own legacies with BOB Gear on social media. Join us on Instagram @bobgearus to participate. 

Our 30th-anniversary celebrations will feature a variety of engaging content and activities: 

  • A limited-edition 30th-anniversary logo 

  • A brand video featuring insight from BOB Gear employees and nostalgic commercial clips 

  • Exciting social media giveaways on Instagram (@bobgearus) 

  • The Leave a Legacy 5K near our headquarters in Fort Mill, SC, scheduled for September 2024, celebrating the spirit of adventure that defines BOB Gear 

We invite everyone to celebrate with us and look forward to another 30 years of pushing boundaries, creating memories, and leaving legacies. Together, let’s continue the adventure. 

About BOB Gear 

Founded in 1994, BOB Gear has established itself as a leader in the jogging stroller market. Under the ownership of Britax Child Safety, Inc. since 2011, BOB Gear prioritizes innovation and quality while providing families with the tools they need to explore the world around them in comfort and style. From its origins with the YAK bike trailer to its current lineup of jogging strollers, travel systems, and wagons, BOB Gear continues to set the standard for durability, performance, and ease of use. For a deeper dive, visit BOBGear.com or follow the brand on Facebook or Instagram. 

 

Media Contacts:

Katie Hammond 
(310) 489-1165
katie@thelastlayer.co

Melissa Regalbuto